Regional Marketing Specialist for Dire Dawa District Office

Job Description

Regional Marketing Specialist for Dire Dawa District Office

Duty Station: Dire Dawa

DB/ Vacancy-0014/23

Job Summary       

·         The Marketing Specialist is responsible for planning, executing, and monitoring marketing programs across various channels and conducting market research, analyzing trends to help determine the Bank's marketing strategy and providing advice on how to best reach the target market. In addition, the role holder is responsible for designing and recommending marketing and advertisement materials and follow-up implementation as per the approved policies, procedures, and guidelines

Job Requirement

Academic & Professional Qualification

• Bachelor Degree in Marketing Management, Business Administration, Management and/or related fields.
• Master’s Degree in Marketing Management, Business Administration, Management and/or related fields is an added advantage
• Professional qualification(s) in Marketing e.g. CIM or equivalent is an added advantage.

Experience

•  Minimum of six (6) years’ relevant experience

Behavioral Competency

•  Interpersonal and cross-cultural skills, including ability to build collaborative relationships with sensitivity to diversity/inclusion.
•  Creativity and innovation skills.
•  Action oriented.
•  Quality focus and attention to detail.
•  Professionalism and integrity in line with Dashen Bank values.
•  Good oral and written communication skills.
•  Critical and analytical thinking and problem solving skills.
•  Personal motivation and drive exhibited through commitment to hard work, continuous improvement and achievement of goals.
•  Good customer relationship management skills (internal and external customers).
•  Risk awareness and focus - demonstrates understanding of risk management practices, standards and regulatory requirements.

Required Technical Competency

•  Proven track record in conceptualizing and implementing marketing and strategies and ability to establish clear metrics for campaign/initiative effectiveness.
•  Knowledge of Digital/Online/Social Media strategy, audience management and analytics.
•  Keep track of fast-paced markets and be knowledgeable about the Bank’s clients and their needs.
•  Creative design skills with the ability to interpret and influence design and advertising work to deliver on the spirit and feel of the brand.
•  Ability to: draft and co-ordinate production of corporate literature and presentations, corporate award submissions, concept papers, company publications, press releases, and other public communication in electronic and hard copy format.
•  Project management skills.