Manager, Brand Management & Communications

Job Description

• Develop a brand management and communication strategy, including setting objectives and creating plans to reach target audiences;
• Introduce and implement long- term and short term promotional program;
• Enhance the quality of both internal and external communication and public relations;
• Ensure that bank’s products and services resonate with current and potential customers;
• Monitor market trends as well as keep an eye on competitive environment to stay ahead of competition;
• Build and enhance the banks image and reputations within the competitive business environment;
• Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs;
• Maintain relationships with  the public to ensure that the bank is valued in the community;
• Manage  the promotion of the bank’s brand and services ;
• Ensure that the Bank’s brand and services are prompted using all possible communication options including using electronic, print and social media;
• Enhance the exploitation of social media efforts for selling its products and services;
• Strengthen and facilitate the bank’s partnership with other organizations;
• Develop and implements a comprehensive marketing intelligence system;
• Coordinate the development and continuous review of customer service charter and service standards;
• Enforces application of the Bank’s brand for use at all premises, ATMs and promotional items;
• Handle the design, production and distribution of marketing and communications materials;
• Handle other related duties as may be required.

Job Requirement

• Qualifications: MA/BA in Marketing Management Accounting & Finance, Banking & Finance, Management, Business Management, Economics, and related fields.

• ·Experience: 7/9 years of experience in the banking industry of which 2 years as a supervisory level.