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Amhara Bank S.C. Jobs
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Manager, Brand Management & Communications
Job by Amhara Bank S.C.
(Job Id:
452091
| 645 Views)
Posted
00
UNK
Category:
Banking and Insurance
Location:
Head Office
Career Level:
Managerial Level (Manager, Supervisor, Director)
Employment Type:
Full time
Salary:
As per the Banks salary scale
View Jobs by this company
Job Description
Develop a brand management and communication strategy, including setting objectives and creating plans to reach target audiences;
Introduce and implement long- term and short term promotional program;
Enhance the quality of both internal and external communication and public relations;
Ensure that bank’s products and services resonate with current and potential customers;
Monitor market trends as well as keep an eye on competitive environment to stay ahead of competition;
Build and enhance the banks image and reputations within the competitive business environment;
Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs;
Maintain relationships with the public to ensure that the bank is valued in the community;
Manage the promotion of the bank’s brand and services ;
Ensure that the Bank’s brand and services are prompted using all possible communication options including using electronic, print and social media;
Enhance the exploitation of social media efforts for selling its products and services;
Strengthen and facilitate the bank’s partnership with other organizations;
Develop and implements a comprehensive marketing intelligence system;
Coordinate the development and continuous review of customer service charter and service standards;
Enforces application of the Bank’s brand for use at all premises, ATMs and promotional items;
Handle the design, production and distribution of marketing and communications materials;
Handle other related duties as may be required.
Job Requirement
Qualifications
: MA/BA in Marketing Management Accounting & Finance, Banking & Finance, Management, Business Management, Economics, and related fields.
·
Experience
: 7/9 years of experience in the banking industry of which 2 years as a supervisory level.
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