A Brand Manager will be responsible for developing custom marketing and advertising strategies, creating designs/layouts of media outlets, writing pitches and blog posts to various audiences, as well as making decisions about the cost associated with branding.
Key Duties and Responsibilities
carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
analyzing the success of marketing campaigns and creating reports
supervising advertising, product design and other forms of marketing to maintain consistency in branding
meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
managing budgets and a team of junior assistants.
organizing events such as product launches, exhibitions and photo shoots.
Job Requirement
Education
Bachelor’s Degree in Marketing or related field.
General
5 years and above work experience.
Analytical skills and attention to detail
An understanding of trends and an ability to respond to customers’ wishes
Creativity and an ability to produce innovative and original ideas
Team working skills
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research
Time and project management skills, including the ability to work on multiple projects at the same time
An ability to think strategically and come up with campaigns.
Personal qualities
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.