-Plan and execute marketing initiatives including ATL & BTL campaigns, events, sponsorships and corporate social responsibility programs
-Coordinate and oversee programs, technical assistance and resource materials to assist branches in their marketing, activities;
-Measure and report on the success of marketing campaigns and events including assessing ROI and KPIs
-Conduct relevant market research regularly, coordinate and oversee the research and monitor trends;
-Identify new product opportunities including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
Job Requirement
Qualification
MSC, MA, BA, BSC in Marketing Management, Management, Economics or related fields.
Experience
5/7 years of experience in relevant fields, of which 2 years as team leader property & facility management or equivalent preferably in the banking industry.