Sales and Marketing Representative

Job Description

About the Company

Sun Optics started more than 25 years ago, as part of the pioneers in Eye care service and retailing of ophthalmic lens in Ethiopia. We have been known for introducing the newest technology in eye care and providing the widest range of products in the country. We aim to reach out to all people to keep their eyes healthy through regular eye check-up and to provide vision correction products (eyeglasses: frames +lens and its accessories).

We are committed to providing the highest quality and wide range of products and efficient services with our state-of-the-art facilities and eye care services and give our customers the best value for money to enhance their life.

Sun Optics Hiring Sales and Marketing Representative. The Primary responsibility of this role will be to ensure the success & growth of Lens and Frame brands through marketing & the development of a top line strategic plan. The Sales & marketing agent’ strategy and experience will include driving and managing business growth through effective sales which will deliver a direct contribution to the bottom line. 

Responsibilities

• Define prospects and activate sales at the clinic
• Brand presence in clinic: actively managing and optimizing brand presence by negotiating and increasing brand visibility (on shelf and at window display).
• Ensuring adequate level of assortment: depth and width, facing, product display.
• Ensuring stock is at an adequate level in the POS of the clinic territory and support in stock management administration process.
• Allocating adequate POP material to each clinic.
• Helping customers select the correct frame for their lenses
• Developing a strong working relationship with opticians, clinic managers and doctors
• Achieving monthly/quarterly/annual sales targets set for each assigned brand.
• Explaining offers and products to customers
• Defining work plan based on sales cycle priorities and activities.
• Increasing the number of customers by reaching new prospects in line with the brand distribution guidelines.

Required: 20(Twenty) 

Job Requirement

Qualifications

• Relevant experience as a Retail Sales Representative, Sales Associate or similar role
•  B.A in Marketing or related field is a plus,
• Understanding of the retail sales process
• Familiarity with consumer behavior principles
• Knowledge of inventory stocking procedures
• Excellent communication skills, capable of building trusting relationships