Senior Content Developer

Job Description

Department: Delivery Unit

Reporting To:  Delivery Unit Coordinator

 Organization strategic goals summary

The Ministry of Tourism aims to develop the country's tourist destinations in collaboration with various stakeholders and market and promote the destination at national and international levels through competitive marketing and promotional strategies. The Ministry of Tourism is working to narrow the gap in tourism destination and product development, specifically in carrying out a comprehensive mapping of tourism resources, undertaking product development, designing public-private partnership schemes, developing community engagement mechanisms, and enriching tourist experiences. Facilitates research on conservation and development of natural and cultural heritages for the benefit of tourism and can cope with the dynamics in the travel world and encourage foreign and domestic direct investments in tourism infrastructure.

Employment Duration: 2 years

I.              JOB SUMMARY:

The Senior Content developer is responsible for development of contents on tourism resources, products, services, facilities, investment opportunities and events. He/she is responsible for development of web contents, contents for social media posts, advise and propose on content strategies and implement when approved. Manage content distribution on available media, review and edit contents for quality and accuracy before publications. Publish and promote content on numerous promotional outlets so as to enhance dissemination of destination information. 

 II.   SPECIFIC DUTIES AND RESPONSIBILITIES:

 Job Responsibility #1: Planning and Management

• Regularly deliver high-quality and engaging content on tourism resources, products, services, facilities, investment opportunities and events that informs and inspires people.
• Create unique, simple-to-understand, and user-friendly contents and optimize them according to SEO.
• Ensure a strong web presence on various channels maintaining tourism brand consistency.
• Pitch content ideas for website, landing page, blog, social media platforms, promotional videos, magazines, newsletters and other publications, to the tourism marketing and promotion section.
• Organize brainstorming sessions with the marketing staff to develop creative content ideas and identify the market opportunities to impact effective and relevant content.
• Produce quality content for a range of publications, promotional videos and other marketing materials, and ensure that quality information is disseminated to visitors.
• Edit and proofread content to check quality and accuracy prior to publications.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop content strategy aligned with short-term and long-term targets of the tourism sector in terms of brand awareness, tourist flows and image building.
• Keep track of content strategy performance and identify the strategies that are not working well while determining the best content strategy moving forward.
• Maintain a balance between the content’s creative authenticity and the technicalities such as SEO optimization, ensuring high search engine rankings and clicks.
• Create unique and easy-to-understand content that engages users and gives them entertaining experience when browsing through media channels.   
• Prepare content calendar.
• Create new web content daily and ensure that all deadlines are followed without jeopardizing the quality of the content.
• Create graphics, choose photos for the content, and work on web page layout.
• Publish and promote content on numerous promotional outlets so as to enhance dissemination of destination information. 
• Stay up-to-date with marketing developments and generate new ideas to draw audience’s attention.
• Ensure compliance with law (e.g. copyright and data protection).
• Perform other related duties, as assigned.

Job Responsibility #2: Staff Management and development

• Develop Train and coach interns

 Job Responsibility #3 Monitoring, Evaluation, Networking

• Analyse performance of content and web traffic based on multiple KPIs, such as unique page views, conversion rates, and the average time on page thereby identifying areas where the content requires improvement.
• Manage every piece of content that goes out on the ministry’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms which are targeted to enhance brand visibility and motivate people to visit Ethiopia.

Job Responsibility # 4 Reporting

• Submit monthly, quarterly, and annual reports on performances
• Prepare ad-hoc reports as required by the Minster and other executives 

Job Requirement

IV  QUALIFICATIONS, Skill  & Experience

Education/Training

• MA degree in Marketing, Journalism and Communication, Foreign Language and Literature, Tourism Management/Development, International Relations and a related field.

Experience

• 10 years of experience in content development, media and communication, travel and tourism writing, content production for videos and online platforms, preparation of journals/magazines and newspapers in English.
• Experience in writing, editing and translation of books, magazines, newsletters.
• Experience in copywriting, graphic design, programming, Content Marketing, Customer Engagement, and Google Analytics.

Values, Technical and Other Skills

• Proficiency in English is a pre-requisite. Proficiency in other foreign languages such as French, Germany, Spanish, Italian, and Arabic would be an advantage. 
• Strong working knowledge of content management software, including Asana, WordPress, Photoshop, and Flash.
• Hands-on experience with SEO and web traffic metrics.
• Expertise in social media platforms.
• Strong attention to detail, multitasking, and analytical skills.
• Ability to work independently and as part of a team.
• Good organizational and time-management skills.