Terms Of Reference Design Logos, Banners And Branding Theme For 16 Leather Products SMES

Job Description

Introduction

Solidaridad is an international network organization with eight regional expertise centers worldwide including Eastern and Central Africa, West Africa, Southern Africa, South America, Asia, Europe, Latin America, North America and the global Secretariat in the Netherlands.

Solidaridad Eastern and Central Africa, one of the regional centers, is headquartered in Nairobi, Kenya with country offices and programs in the Democratic Republic of Congo, Ethiopia, Tanzania, and Uganda.

Our mission is to bring together commodity supply chain actors and to engage them to develop innovative solutions to improve production, thereby ensuring the transition to a sustainable and inclusive economy that maximizes the benefit for all.

With 50 years of experience globally in facilitating the development of socially responsible, ecologically sound and profitable supply chains, we are a frontrunner in the area of sustainable economic development. We envision a world in which all we produce, and all we consume, can sustain us while respecting the planet, each other and the next generations by embracing the public-private and people partnerships (PPPP) in order to test innovations, speed up change, and take success to scale. Globally, Solidaridad works around leather, coffee, tea and other commodities/sectors. For more information, refer to: http://www.solidaridadnetwork.org/

Leather Initiative for Sustainable Employment Creation (LISEC) - Ethiopia

In Modjo, two main challenges affecting the population are : youth unemployment (especially for women) and leather waste contamination by tanneries. To better understand the root causes of these problems, PIN, Solidaridad and IRC conducted a joint assessment in February 2020 in Modjo, meeting several key informants from the government (Municipality, Environment Protection Office, One Stop centers, etc), from the private sector (tanneries and other actors in the leather and leather product (LLP) value chain) and the population. The project design was influenced by these problems and also by previous assessments done in the area by the partners, Solidaridad’s work with tanneries within the Green Tanning Initiative and PIN work in skills development and job creation in the leather sector since the project in Addis Ababa.

LISEC is a 40 months project funded by the European Union providing appropriate support to MSMEs and ensuring their financial sustainability in Ethiopia. It aims to strengthen social cohesion by supporting local economic and social development initiatives, especially for women and youth living in the Modjo area in Ethiopia and enhancing the industrial and labor relations in Mojo Leather City (MLC).

The key implementing partners include Solidaridad East and Central Africa (ECA), People in Need (PIN) - the lead partner and International Rescue Mission (IRC). Solidaridad is responsible for the outcome  which focuses on improving leather waste management and manufacturing practices.

Expected Project Outcomes

The project outcomes  include:

• Improved skills and access to decent and green (self) employment opportunities in Modjo and surrounding (Job creation and skills development);
• Improved capacities of tanneries and other leather actors in good manufacturing practices and waste management.
• Improved social cohesion in Modjo and surrounding communities.

Objectives of the service

This assignment is guided by the need of the project to capacity build and facilitate access to technology and market linkages between MSMEs and technology providers. The project also aims to improve knowledge, skills, and access to technology in leather solid waste management (tanneries and MSME) in Ethiopia.

The LISEC project in partnership with Ethiopian Leather Industries Association (ELIA), are facilitating MSMEs to showcase and sell their leather products using an ecommerce platform that has been developed by ELIA. In order to have a strong presence in the ecommerce market, the facilitated  MSMEs need to have digital identity and branding of their business e.g logos, banners and company branding themes/templates. This will enable them to increase their visibility and thus increase their sales and revenues.

Responsibilities of Consultants/Scope of Work

The consultant will be responsible for:

• Working closely with the MSMEs lead contact persons and Solidaridad staff to brainstorm and clarify  on their logo and branding ideas.
• Iteratively design and present different versions of the logos, banners and themes to the MSMEs making sure the needs and vision of the MSMEs are well understood and incorporated into the designs.
• Submit the final design outputs to the MSMEs and Solidaridad in compliance with the deliverables specifications.
• Make a 30 seconds pitch video of the MSMEs and the products which will be used in social media marketing.
• Design  and print 200 copies of personal contact cards for the lead personnel/manager in the MSMEs.

• The Contractor undertaking the assignment will work under the coordination of the Solidaridad (ECA) LISEC Project management and the digital team.

Deliverables

• Final logos of the 16 MSMEs indifferent formats including but not limited to vector formats (can be edited later using a design tool), standard raster/image format, grayscale format, social media format and transparent formats.
• Final banner designs for 16 different MSMEs - in vector, standard image and printable formats. The banner will be used in ecommerce profile pages and in social media campaigns.
• A 30 seconds pitch video for each MSMEs to be used in social media campaigns.
• Branding guidelines for the 16 MSMEs including color palettes and typography.
• Final design of contact card for MSMEs lead personnel or manager in vector, standard image and printable versions - 1 contact card design per MSME.
• Printed  200 copies of the designed contact card for each MSME.

Consultancy Terms

• The overall time frame of the consultancy will be 30 days.
• The payment of project charges will be as follows:
• 40% of the project charges will be paid on signing of the contract and submission of a blueprint (Inception report) including work-plan and methodology for the assignment (in English).
• 50% of the project charges will be paid after completion of the three deliverables.
• 10% of the project charges will be paid after submission of the final report (in English).

Evaluation

The institutions/firms should deliver a separate technical and financial proposal that will be assessed as follows:

• Technical proposal: 70 Points
• Financial proposal: 30 Points

Submission deadline

• The consultant is required to submit the E.O.I detailing the approach & methodology, budget, and work plan by the 19th of September 2023.

Job Requirement

Expert/Consultant’s Profile

Develop a comprehensive expression of interest (E.O.I) outlining:

• A profile of the firm/contractor including a portfolio of the previous design projects.
• Firm/contractors statement on the interpretation of the TOR and methodology of execution.
• Detailed work plan and budget.
• At least 3 references to similar assignments undertaken in the last 2 years with complete contact information.
• Working with leather SMEs or tanneries is an added advantage.
• Excellent communication and written skills in English
• The firm shall present recent CVs of experts, Vat registration and up to date and valid business license.