Business Feasibility Study Expert

sequa gGmbH is a globally operating non-profit development organisation. Since 1991 sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 71 m in 2022.

 We are offering a project-based assignment as Expert for Business Feasibility Study (m/f) 

The Project

Within the GIZ Program Special Initiative "Decent Work for a Just Transition", sequa implements the "SME Grant Scheme targeting growth orientated SMEs" project in Ethiopia. With this, sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided for women-owned SMEs, job-creation, and employability training for women.

Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence / business plan development, qualification, applied research activities, etc.). A special focus will be on advisory services to improve access to finance. The grant scheme is expected to contribute to SMEs' change management and business growth.

KESTE DAMENA Rainbow Foam and Plastic Industry P.L.C has 25 years of experience producing and supplying foam products to the local market. The organization is engaged in two main business structures. The first area extends mainly towards mattresses, beds, and all bedding accessories. This includes mattresses, pillows, cushions, and all other foam products. In addition, they provide duvets, bed sheets, day covers, and much more. Putting all the essential elements needed for customer sleeping needs is their way of putting their highly esteemed customer base to rest.

The objective of the assignment is to conduct a feasibility study on recycling and integration of textile and garment waste into foam production to enhance sustainable raw material access and product diversification.

Your Tasks / Responsibilities                                                                                     

• Conduct a brief market analysis to identify potential target segments (TAM, SAM, TM) for foam products in Ethiopia,
• Assess current and emerging foam product trends for high-quality foam products and lower-price segment foam products,
• Assess the demand for these segments and the currently available supply within Ethiopia,
• Determine the total investment cost of the project,
• Prepare a feasibility report for planned activities, including cost-benefit analysis and financial ratios. 

Assignment Period: 16.10.2023 - 30.11.2023

Working time scope: up to 10 working days

Project: SME Grant Facility in the GIZ-Special Initiative "Decent Work for a Just Transition"

Job Code: ETH-1013- Business Feasibility Study Expert

Your Qualification / Skills

• Master's or degree in Economics, Business administration, marketing, accounting, or any other related field,
• Intensive knowledge in conducting marketing research,
• Excellent corporate finance skills,
• Ability to think strategically and analytically,
• Excellent communication skills, both verbal and written.

Your Working Experience

• 10+ years of experience in conducting feasibility studies,

• Extensive experience in financial planning, cost-benefit analysis for investment projects, financial modelling, and project evaluation,

• Proven experience in conducting marketing research,

• Working experience in textile/garment and foam industry is preferable.