The Regional Sales Manager leads a team of sales people, which includes, but not limited to, ASM, Key Account Manager and All Cash and Carry Store Managers and team].
Main Responsibilities
Regional managers determine the operational practices of all stores in the area, making sure each runs smoothly, cleanly, complies with marketing and sales campaigns and meets budget and sales goals.
Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing quality customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Establishes sales objectives by creating a sales plan and quota for regions in support of national objectives.
Maintains and expands customer base by counselling Deputy CEO building and maintaining rapport with key customers; identifying new customer opportunities.
Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
Ability to create trust and build relationships across all functions of the business at all levels, employ interpersonal influence and deliver high impact presentations
Accomplishes sales and organization mission by completing related results as needed
Team Management
Routine compliance: Efficient distribution as route, route book maintenance
Every Dealer Survey to be done with team,
Effective Relationship Management
New Account Generation: Open dry outlets and penetrate competitor exclusive outlets,
Critical coaching of employees and training of subordinates for objective achievement
Ensure compliance to company policies, procedures, and legislation,
Ability to build a complementary team using individual strengths, delegation, coaching and feedback
KPI’s
volume growth: Alignment with overall target
Sales targets: Achieve annual, monthly, weekly and daily target
Sales Tracking: Target vs. achievement daily tracking sheet
Daily Routines: Follow daily routines strictly to increase volume
Product availability and visibility in trade
Promotion execution
Decision Making
earning and Development
Discipline
Performance Management: Build high performance team
Ability to negotiate in competition with other functions and business units for the deployment of resources
COMMUNICATION & WORK RELATIONS
Internal Communication: CEO, Deputy CEO [FMCG], CHR, Finance and other Head of departments, ASM, Branch Managers.
External Communication: Suppliers, Customers, Wholesales, retailers and other as requested by Line manager.
Unit: Sales
Department: FMCG
Reporting To: Deputy CEO [FMCG]
Job Requirement
Excellent negotiation skills
Strong listening and questioning skills - outstanding communication and
Interpersonal skills
Presentation Skill
Bachelor’s degree in a related subject, such as marketing, Sales, advertising, management, and any business-related fields
3 grade Driving license is Mandatory Minimum 8-year master’s 9-year degree experience in sales (FMCG sector is preferable)
