The Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting and closing on assigned accounts/territory to positively impact hotel revenues. The Sales Executive is responsible for an increase in transient room revenue by increasing production of existing accounts. He/she is also responsible for month-end reporting and tracking of account production.
Main tasks
Develop a full working knowledge of the operations of the hotel, including F&B, Guest Services and Reservations.
Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
Meet or exceed set goals. Initiate and follow up on leads.
Participate in required M.O.D. and Saturday office coverage as scheduled.
Maintain and participate in an active sales solicitation program.
Regularly contact existing accounts based on the tracing frequencies of the account coverage requirements.
Meet or exceed sales solicitation call goals as assigned by the Director of Sales.
Assist in implementing special promotions relating to direct sales segments.
Assist in the preparation of required reports in a timely manner.
Be familiar with all Wyndham sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features & benefits of a hotel
Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
Meet and greet onsite contacts.
Develop networking opportunities through active participation in community and professional associations, activities & events. Entertain clients and also handle inquiries.
Review meeting planner evaluations with the Director of Sales to ensure that issues receive follow-up.
Prospect for new transient business. Track all transient leads (lost and turndown). Participate in transient, group and catering lead referral.
Maintain regular communication with all special corporate/preferred corporate accounts and send quarterly production reports to all clients. Communication to be property defined may include newsletters, client receptions/recognition functions, etc.
Respond to customer inquiries and request for pricing.
Maintain in-depth files on all accounts; via hard files and/or automated account management system.
Assist in updating Brand national Transient database, if applicable. Coordinate local transient sales initiative and activities with Brand National Transient Sales for national and regional transient accounts, if applicable.
Participate in trade shows, community & professional organizations to maintain high visibility.
Job Requirement
Minimum Selection Criteria:
BA Degree in Marketing/Business Management from accredited institution or related field of study.
A minimum of 3 years hotel experience as a Sales Executive/Asst Sales Manager etc
Strong communication skills (both spoken & written - English/Amharic Languages)
Computer literate and expert in PMS & MS Office applications
Ability to produce results on time and accurately.
Strong negation skill /persuasive and outgoing personality.
