Develop a marketing communication plan including strategy, goals, budget and tactics.
Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
Coordinate all public relations activities.
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media.
Manage media inquiries and interview requests.
Create content for press releases, byline articles and keynote presentations.
Monitor, analyze and communicate PR results on a quarterly basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness.
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Salary:- Based on the company scale
Work Schedule:- Full Time (The work schedule for this position is Full Time)
Appointment Type:- Permanent
Job Requirement
Qualification's;
BA/MA Degree in Marketing, Advertising, communications or a related field.
Minimum Five (5) years of progressively responsible experience in public relations or communication field is required
Skills and Abilities:-
Proven working experience in public relations required.
Strong relationships with both local and national business and industry media outlets.
Experience in acting as a company spokes person; comfortable and skilled in both broadcast and print media interviews.
Exceptional writing and editing skills Solid experience with social media including blogs, Facebook, Twitter, etc.