Job Responsibility:
- ATL and promotional campaign planning, execution and monitoring
- Develop different marketing concept as per the brand strategy
- Lead a creative development of ATL communication
- Oversee all marketing campaigns for the company
- Prepare strategic plan for each brand
- Monitor ROI of each marketing campaign
- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboard
- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
- Negotiate advertising contracts
- Coordinate with the sales team and other departments to produce effective strategies
- Develop creative marketing campaign
- Create integrated marketing concepts for all of the brand
- Lead campaign delivery - developing and managing campaign plan with across all key channels with internal stakeholders and agencies
- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
Education requirements:
First Degree or MA in Marketing Management
Experience requirements:
Have more than five years of working experience as a marketing professional on senior or Managerial level
Other Requirements
- Analytical skills
- Communication skill
- Creativity
- Decision-making skills
- Interpersonal skills
- Attention to detail
- Must multi-task