The BTL Manager is responsible to develop and set BTL strategy and operations. Manage and develop of projects- in-store activities, events, market activation, visibility work, roadshows. Develop campaign that will create an impact on sales and visibility coverage.
Role and Responsibilities:
· Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.
· Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.
Education:-
BA in marketing Management or related field of study
Experience :- 4 years’ experience for in Marketing/Sales positions out of which the 1 year must be in managerial /Supervisory position.
Major skill requirement:
- Analytical skills
- Communication skill
- Creativity
- Decision-making skills
- Interpersonal skills
- Attention to detail
- Must multi-task
- Leadership skill
- strategic thinking
- problem analysis and problem-solving skill
- team-leadership
- persuasiveness skill