Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.
Job Title | Shoppers Manager |
No. of Positions | 01 |
Term of Employment | Permanent |
Job summary:
This role is responsible for the creation of all the must-have and focus brand shopper marketing growth drivers across all beer brands. The growth drivers developed must grow our share, but also drive equity and penetration growth.
Leadership Responsibilities
· Ensure join up between the Shopper team and the brand team who will sign off the ‘Channel Readiness’.
· Provide context & insight for the team to act on, and for the market to execute brilliantly against.
· Ability to make sure our Shopper Marketing is Industry leading – a benchmark for others.
· Ability to look beyond the traditional ‘Shopper Marketing’ and understand and develop the tools to win along the Path to Purchase.
Functional Capabilities
· Strong Consumer Marketing Experience/skills, and a clear understanding of the Commercial requirements for brilliant execution
· Requires the individual to transform our growth drivers to be ‘channel’ ready.
· Develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’
· People Management & Coaching Expertise
· Stakeholder management and influencing at all levels, across Marketing & Sales teams, to align on consistent TTL plans executed brilliantly at scale.
Top Accountabilities
Required Qualification & Experience.
Minimum of 6 years marketing experience preferably in the FMCG environment.
Key competencies,