Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.
Job Title | National Marketing Manager |
No. of Positions | 01 |
Term of Employment | Permanent |
Job summary:
The purpose of this role is to manage and control the consistent profitable growth of the brands with the brand manager while providing guidance on the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved.
Leadership Responsibilities
This role has the responsibility of providing leadership and direction to the Brand Manager as a direct report and n the areas below: -
· Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
· Inspire and motivate agencies to execute brilliantly - working per-dominantly with promotions and media agencies.
· Be a intense line manager and leader for the brand managers in your team.
· Champions brand agenda to deliver GAME plan.
· Evaluate key programs to build learning.
Top Accountabilities
· Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share and profit objectives.
· Leads the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive. Champions the concept of brand equity in his/her brands.
· Leads the client/agency relationship and challenges the agency to ensure best possible output on the brand.
· Leads the agency to achieve innovative media plans which optimize the marketing budget and maximize impact.
· Leads the development of sound packaging changes, which optimize the brand’s message and image.
· Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
· Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.
Required Qualification & Experience
Key competencies