Background
In Ethiopia, significant progress has been made in creating an environment that enables nutrition. The first-ever Food and Nutrition Policy was endorsed by the Council of Ministers in November 2018. Several line ministries, along with a range of partners, developed a comprehensive Food and Nutrition Policy (FNP) to guide the delivery of a range of effective nutrition-specific and sensitive interventions to reduce the high burden of malnutrition. To support this policy, the 'Costed National Food and Nutrition Strategy 2020–2030' (FNS) is developed and launched, which identifies key interventions that would be implemented at a significant scale within the next ten years. The Food and Nutrition Strategy sets objectives, general strategies, and a monitoring framework to expand a core package of nutrition-specific and sensitive interventions. Moreover, Ethiopia made an ambitious plan to end child undernutrition by 2030, named the 'Seqota' Declaration. The Seqota declaration demonstrates the government's commitment to ensure high-level and multi-sectoral engagement, which recognizes improving nutrition as a foundation for human and economic development.
Food and Nutrition Policy /strategy needs to have and maintain a robust digital presence and have brand visibility from a digital vantage point.
Rationale
Social media is an excellent means of sharing information among various bodies. There is a need to increase the visibility of Ethiopia's Food and Nutrition policy and strategy and its implementation by maintaining digital presence and brand visibility. Establishing and using social media and digital marketing for the Federal Ministry of Health (FMOH), the Nutrition Coordination Office will increase awareness and create a platform to promote Ethiopians' Food and Nutrition Policy / Strategy and coordinate social media campaigns on identified nutrition-related thematic areas. Furthermore, it will help the Ministry document best practices, lessons learned, and shared information and experiences among FMOH partner organizations. Cognizant of this, Client supported the MOH in creating a social media platform (Twitter, Facebook, and YouTube) and supported the posting of different nutrition-related events and key nutrition messages. However, due to a shortage of communication persons in the MOH, managing social media accounts has faced limitations. Therefore, MOH has requested technical assistance in developing content and posting in social media accounts and building experts' capacity to manage the accounts.
The Main Responsibilities of the Post are:
Content development and posting
Creating the Plan and Measurement Framework:
Ensure development and use of the Content Calendar
Expected Deliverables
Deployment/Placement Arrangements
Payment Modality
Policy both parties should be aware of: