To Develop and implement marketing strategy, systems and procedures that ensure the marketability of the different beer produced at competitive price. Solve operational problems in collaboration with other concerned departments. Participate in preparation of the factory strategy based on both the short term and the long-term interest of the factory. To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed. To oversees all marketing, advertising and promotional staff and activities.
DUTIES AND RESPONSIBILITIES
Plans, organizes, directs, coordinates and controls the marketing & sales activities.
Leads the preparation of the marketing strategy in line with the organization’s overall strategy and follows the proper execution of the strategy.
Ascertains that the necessary human, financial and material resources and adequately made available to keep the department running smoothly.
Coordinates and leads heads of different work areas of the dept.
Makes sure that the different divisions of the dept are functioning efficiently and effectively and that they are working towards achieving the factory’s annual and strategic plans.
Ascertains that all the necessary materials for marketing, sales and promotional activities are made available so that the organization gains proper return from the department’s activity.
Makes a close follow-up of marketing, sales and distribution activities, co-work with other departments to ensure and avail adequate products
Ascertains that periodical performance reports (weekly, monthly, quarterly, etc) are prepared and made available for evaluation so that workers appraisals are constantly made.
Participates in management meeting of the Brewery.
Job Requirement
QUALIFICATION:
BA Degree in Business Administration/ Business management/Marketing Management
WORK EXPERIENCE:
Minimum of 8 years experience of which at least 4 in a Managerial post. and preferably from an FMCG environment
LANGUAGE SKILLS:
Very good command of English and Amharic
COMPUTER SKILLS:
good command of MS Office word , Excel and power point